Online and On Air – ‘quarterlife’: Marshall Herskovitz and Edward Zwick’s Internet Phenomenon on TV

Quarterlife

‘Quarterlife’, with a small q, is the first online program to be picked up by a major television network. Last night NBC showed the opening episode at 10.00pm in an hour-long format and will screen the remaining five episodes on Sunday nights at 9 pm (E.T.). The show premiered online in November with episodes of approximately eight minutes going on-stream twice weekly. The storylines of the episodes primed the show for the move to television, as each group of six episodes on the internet was centered around one theme and these amounted to just about one hour of commercial tv. This is the format that NBC adopted when the show was initially booked soon after it began showing on the internet in November of last year. Continue reading “Online and On Air – ‘quarterlife’: Marshall Herskovitz and Edward Zwick’s Internet Phenomenon on TV”